Let’s discuss the types of social media posts for real estate. Social media is a great way to promote your real estate business.
It’s crucial to create a content calendar that is diverse and not just sales-oriented when it comes to real estate marketing. Here’s an example of how you can engage and grow your audience without bombarding them with sales pitches.
Table of Contents
Photos of property
Social media for real estate has a lot of visual content.
Many real estate businesses use social media to promote their properties.
Eye-catching photos not only encourage “likes” or shares, but they also motivate your followers to contact you. You should be aware that most photo-based content for real estate is accompanied by a copy that sells the property, and also contains contact information and details.
Success stories and testimonials
The ability to share your real estate success stories on social media is one of the most valuable benefits.
You’ll find that your clients have a lot of options when they are looking for an agent or a company. The more proof you can provide about satisfied clients, then the better.
We see so many pictures that tell the story of clients that culminated in their last day.
These posts are great for building social proof as well as showing the human side of your company. You should do everything you can to include your satisfied clients in your social media strategy.
Milestones for your company
Awards and accolades can be used to showcase your business achievements.
Do not be afraid to talk about your company’s achievements. These distinctions will help you stand out in a crowded market.
News about the industry and market
The real estate market is always changing, no matter where you are in business.
Keep your clients informed about your industry, whether it’s through helpful content, industry reports, or advice.
New Listings and Properties
The most obvious post type to make is to add photos and captions to your listings.
Many companies, such as @properties, do an excellent job of integrating multiple photos for each listing. They also use the contact information to create a call to action.
Don’t simply drop a listing link and then walk away.
Renovation and home improvement tips
In real estate social media, it is difficult to keep followers interested after the sale.
Both your past and prospective clients will appreciate the renovation ideas you have to offer. Content on home maintenance is useful to a wide range of audiences and highlights your expertise.
Event Coverage
Social media is a great way to generate real estate leads. However, you still need to be able to sell yourself personally.
You can encourage your clients to meet in person by telling them about the latest events you are hosting. You can do this by posting an image on Instagram or using Facebook events.
Keep in mind that keeping track of all your assets, including photos and marketing materials, is essential to managing your social media presence. Sprout’s Asset Library is a tool that can help organize social content. This will save you the hassle of having to search for a particular photo or forget a listing description.
This article was written by a professional at 8Limbs Creative, a vibrant marketing agency based in Central Florida. They excel in delivering top-notch marketing services, including content marketing and social media marketing, right in your vicinity. Catering to a wide array of clients in Tampa, Clearwater, and St. Petersburg, 8Limbs Creative focuses on industries such as real estate, plastic surgery, and medspas. Their dedication to visual storytelling enables them to create captivating brand narratives and striking designs. By employing a strategic approach to social media campaigns, they help businesses stand out and succeed in today’s competitive landscape. Reach out to 8Limbs today for the best real estate marketing in St Petersburg FL!